The successful relationship between Sky Racing and Greyhound Racing Victoria is set to continue with the two organisations announcing an extension to their media rights agreement.
The extended agreement, first signed in 2011, cements Sky Racing coverage of Victorian greyhound racing both domestically and internationally. Sky Racing will continue to televise all of Greyhound Racing Victoria’s race meetings from the state’s 13 greyhound racetracks.
Greyhound Racing Victoria CEO, Adam Wallish said his organisation and Sky Racing have shared a strong relationship for many years now.
“The extension to the existing broadcast agreement will be well received throughout the greyhound racing industry and recognises the key role Sky Racing plays in driving wagering turnover on our sport,” Mr Wallish said.
“Greyhound racing is becoming one of the best entertainment options for consumers. It is fast, exciting and consistent, which is what racing fans and punters enjoy.
“GRV will continue to work closely with Sky Racing to examine innovative ways to present Victorian greyhound racing locally and internationally.”
Sky Racing Chief Operating Officer, Brendan Parnell said Sky was proud to extend its long-term commitment to Victorian greyhound racing.
“Our partnership with Greyhound Racing Victoria has a great track record and we proudly broadcast over 12,000 Victorian greyhound races annually,” Mr Parnell said.
“We are seeing continuous growth in the popularity of Victorian greyhound racing. Internationally, it is one of the fastest growing export segments due to the high quality of the racing.”
Sky Racing broadcasts more than 90,000 races a year to viewers in 2.4 million Australian homes, 5,400 commercial outlets and digital subscribers through skyracing.tv and the increasingly popular Sky Racing apps.
GRV CEO Adam Wallish and Sky Channel Chief Operating Officer, Brendan Parnell.