Replays of all Victorian greyhound races to be made available via YouTube and GRV website
Greyhound Racing Victoria (GRV) today announced that all Victorian greyhound race replays will now be made available to the public immediately following each race in a move that is designed to improve the accessibility of greyhound racing for greyhound racing fans and wagering consumers.
GRV conduct 20 race meetings per week across its 13 racetracks (11 regional and two metropolitan) and each race replay will be uploaded to the ‘GRV Vision’ YouTube channel and also made available through the individual meeting pages and greyhound form pages on the GRV website (grv.org.au).
The move has been made as part of a drive toward a more integrated digital offering from GRV that began with the establishment of its social media channels in April last year, the updating of its online operational platform FastTrack in May, and will continue with a redeveloped grv.org.au later this year.
GRV recognises a need to reintroduce the general public to greyhound racing in order to grow and with that comes a major emphasis being placed on access to the most up-to-date vision and information for greyhound racing fans and greyhound racing punters.
The announcement was made by GRV Marketing and Communications Manager Campbell Davies, and in announcing the news, he said this decision was indicative of the strategic direction the Board and management of GRV are taking, with the focus on participants and consumers being afforded the best possible chance to have a positive experience when engaging with the sport.
“There is a desire at GRV to capitalise on the recent success the sport has had by establishing an integrated mix of engaging and informative digital channels that showcase the exciting world of greyhound racing. A move which is aimed future proofing the sport,” he said.
“We currently command 20 per cent of wagering turnover in Victoria and are on an upward trend and with the strong relationship we have with Tabcorp through the Joint Venture agreement we are seeing positive returns.”
“The move to races being placed on YouTube is to ensure that all consumers, no matter what device they use, can access the replays whenever and wherever they want as well as have the ability to share the moments that matter to them with friends, family and fans.”
“Information is critical for greyhound racing’s wagering consumer but also for the many that are unfamiliar with greyhound racing. Making greyhound racing accessible to all is critical to growing the sport’s popularity as is making it understandable.”
Replays of all Victorian greyhound races from January 1 2014 are now available at http://www.youtube.com/GRVVision
Please subscribe to the GRV Vision channel to watch race replays as they happen.
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