Tabcorp’s racing broadcaster Sky Racing has today announced it has completed a significant deal which will expand the export of Australian and New Zealand thoroughbred and greyhound racing to the United Kingdom and Ireland.
The deal is with At The Races which already broadcasts Australian thoroughbred racing to more than 13 million UK and Irish homes, as well as to racing fans via attheraces.com.
As part of the expanded arrangements:
• At The Races, through its wholly owned streaming platform Sport Mediastream, will provide live streaming of all Australian and New Zealand thoroughbred and greyhound racing to the websites of UK, Irish and Channel Islands wagering operators including the major bookmakers. A fee will be paid each time a race is viewed (‘Bet & Watch’), which is subsequently shared between Sky and the respective racing industry.
• At The Races will also continue to broadcast Sky’s Racing World Australia channel via its domestic channel on satellite and cable platforms. This means that up to four Australian thoroughbred meetings will continue to be showcased on At The Races daily.
Managing Director – Tabcorp International, Brendan Parnell said: “This new deal with At The Races will expand the reach of our racing to the major UK, Irish and Channel Island wagering operators.
“This is positive news for Australian and New Zealand racing as the industry will benefit from the returns that the expanded wagering and broader exposure will deliver.
“We’re also delighted to be able to renew the arrangements for the pure thoroughbred showcase service Racing World Australia which has been popular with UK viewers.”
At The Races CEO Matthew Imi said: “We are delighted to welcome top quality racing content from Australia and New Zealand to our streaming platform and particularly through an extended agreement with our long standing and valued partners at Tabcorp.
“We know that in Sport Mediastream we have a pretty exceptional operation that is able to make low latency, live video available to online betting operator customers with the highest standards of technical service and reliability. We’ve proven the success of the ‘Bet & Watch’ model to rights holders and betting operators alike. Alongside our own domestic content, racing from South Africa and Dubai, this new Sky Racing service will help us deliver over 60 million event streams in 2015.”
Sky Racing markets Australian and New Zealand racing on behalf of the racing industry to more than 50 countries.